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Affiliate Marketing 101

Affiliate Marketing 101

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Affiliate marketing is one of the newest ways to promote your website online. It is a kind of performance-based advertising in which an online business compensates one or more affiliate marketers for each visitor or client brought about by the affiliate’s marketing efforts. There are many ways to monetize affiliate marketing; through Pay Per Click (PPC) in which the affiliate earns when a visitor clicks on the affiliate link from the website of the affiliate, through Pay Per Sale (PPS), in which the affiliate gets paid when a visitor buys a product or service from the merchant’s website and through CPA networks which offer compensation based on the acquisition of a minimum number of qualified leads. All these methods can be used individually or together to achieve more traffic and visitors to your website.

The most popular form of affiliate marketing today is through social media. Social media allows you to market your site and attract the attention of the general public and create a network of affiliates who share the same vision of seeing your website get popular. The affiliate marketers are rewarded for every action by their affiliates, which results in increased traffic, sales, and leads.

One of the best ways to monetize affiliate marketing through social media is through micro blogging. This process requires that the affiliate puts up a blog that contains keyword rich content on the topics related to the merchant’s niche. When someone searches for a specific term in the market, the search engine will pick the blog that includes the keyword in the title. Hence, when a user searches for affiliate products in that market, the blog contains information on the affiliate links and the merchant’s link, encouraging readers to click on it thus resulting in revenue for both parties.

Another popular form of affiliate marketing is through producing video tutorials and eBooks. The affiliate marketer creates a video series introducing his/her topic or product and asks viewers to subscribe. The affiliate marketer provides tips and tricks, reveals new techniques and provides the means by which the audience can purchase the product. This process gives the audience something to keep on their computers so they do not look elsewhere. More traffic and sales conversions are possible in this method.

Article marketing strategies include posting and promoting free articles related to the market and affiliate marketing skills. When these articles are republished on article directories such as EzineArticles, they provide more exposure to the writer and allow him to acquire more readers. These articles provide quality information on the subject and attract targeted readers. When the article is used in web page content, viewers are able to find relevant resources. The article can also contain affiliate links to increase visitor attraction. When the article is used as part of the website copy, visitors are led to the merchant’s website through the resource box.

Pay per click (PPC) and pay-per-sale (PPS) affiliate marketing campaigns are popular in the advertising business. With these methods, a small investment by the advertiser is converted into a larger amount of profit by the affiliate. This is because the advertiser only pays when a visitor actually purchases a product or service. PPC and PPS affiliate links direct traffic to an affiliate product pages without the visitor having to make a purchase first. Each time a sale is made, the affiliate earns a commission.

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